Best Neighborhoods in Marrakech for Airbnb Investment (2025 Guide)

Marrakech has become one of the hottest cities in North Africa for short-term rentals. With its rich history, modern lifestyle, and growing tourism, the city offers outstanding opportunities for Airbnb investment. Choosing the best neighborhoods in Marrakech for Airbnb investment is essential if you want high occupancy rates and excellent returns. This guide highlights the top areas where investors can thrive, based on demand, accessibility, and long-term potential.

Why Marrakech is Ideal for Airbnb Investment

The city’s unique mix of tradition and modernity makes it a favorite for travelers from Europe, North America, and the Middle East. According to market research, Marrakech welcomes millions of visitors each year, many preferring short-term rentals over hotels. Areas like Palmeraie and Gueliz are not just popular with tourists but also attract digital nomads and expats looking for flexible accommodation.

Investors benefit from strong year-round demand. Cultural festivals, wellness retreats, and business events keep the rental market active even outside peak tourist months. As discussed in our article on how festivals and events boost property rentals in Marrakech, aligning your listing with the city’s event calendar can significantly increase occupancy and daily rates.

Another advantage is property diversity. From riads in the Medina to luxury villas in Palmeraie, Marrakech caters to every guest preference. This variety lets you position your listing to match a specific audience, whether you target budget-conscious travelers or premium holidaymakers.

The Medina: Authentic Experiences for High Occupancy

The Medina, Marrakech’s historic heart, is among the best neighborhoods in Marrakech for Airbnb investment. Its narrow streets, vibrant souks, and centuries-old architecture appeal to visitors seeking an authentic Moroccan stay. Riads — traditional homes with central courtyards — are particularly in demand for their charm and cultural appeal.

Airbnb guests often prefer accommodations that reflect local heritage while offering modern comforts like air conditioning, high-speed Wi-Fi, and updated bathrooms. Properties combining these features achieve excellent reviews and consistent bookings. Average daily rates in the Medina are competitive, and occupancy remains strong thanks to proximity to landmarks such as Jemaa el-Fnaa, Bahia Palace, and the Saadian Tombs.

Investors should pay attention to restoration quality. Well-renovated riads with tasteful interiors stand out on booking platforms. As we explained in our guide on managing holiday villas in Marrakech, maintaining high standards of presentation is key to sustaining revenue and guest satisfaction. The Medina is especially rewarding for hosts who focus on customer service and highlight their property’s unique history.

Gueliz: Modern Comfort and Steady Returns

Gueliz is Marrakech’s modern district and another of the best neighborhoods in Marrakech for Airbnb investment. This area features wide avenues, stylish cafes, and contemporary shopping malls, attracting travelers who want a blend of Moroccan flavor and European comfort. Apartments here are popular with professionals, expats, and long-stay tourists.

The district’s accessibility is a major advantage. Gueliz is only minutes away from the Medina and the airport, making it convenient for international guests. Properties near key attractions such as Jardin Majorelle or trendy art galleries often command higher nightly rates. Studio and one-bedroom apartments are ideal for Airbnb listings, offering affordable entry points for investors while delivering reliable returns.

Rental competition in Gueliz is moderate, but well-furnished apartments with amenities like secure parking, rooftop terraces, or shared pools achieve premium prices. As noted in our article on buying property in Morocco as a European investor, this district is appealing for its straightforward management and lower maintenance requirements compared to older riads.

With proper staging and professional photography, hosts can create standout listings. Highlighting proximity to restaurants, coworking spaces, and nightlife helps capture the attention of younger travelers and remote workers who value comfort and convenience.

Palmeraie: Luxury Villas with High Earning Potential

Palmeraie, also known as the “Palm Grove,” is one of the best neighborhoods in Marrakech for Airbnb investment if you’re targeting luxury travelers. This prestigious area is dotted with upscale villas, boutique resorts, and serene gardens. Guests come here to enjoy peace, privacy, and a resort-like atmosphere while staying close to Marrakech’s lively center.

Airbnb rentals in Palmeraie often feature private pools, large terraces, and spacious interiors, making them perfect for families, groups, and destination weddings. Daily rates here can be significantly higher than in other districts, particularly during peak seasons or major events. Our blog on how festivals and events boost property rentals in Marrakech highlights how aligning your listing with cultural happenings like the Marrakech International Film Festival can enhance your revenue.

Managing villas in Palmeraie requires attention to detail. High-paying guests expect top-notch amenities and personalized services, such as airport transfers, private chefs, or on-demand housekeeping. As explained in our guide on top tips for managing holiday villas in Marrakech, maintaining flawless standards ensures repeat bookings and glowing reviews.

Investors who focus on sustainability can gain an extra advantage. Properties featuring solar energy systems, landscaped gardens, or eco-friendly construction appeal to an increasing number of environmentally conscious visitors. Combining luxury with sustainability can elevate your listing and position it among the most desirable short-term rentals in the city.

Hivernage: Upscale District for Premium Clients

Hivernage is another district ranking high among the best neighborhoods in Marrakech for Airbnb investment. Known for its wide boulevards, five-star hotels, and stylish restaurants, it attracts an affluent clientele. Many visitors choose Hivernage for its proximity to the Medina while enjoying quieter surroundings and modern conveniences.

Properties in Hivernage range from chic apartments to lavish villas with private pools. Airbnb hosts here benefit from premium pricing, especially during international conferences, cultural events, and high-profile music festivals. As noted in our article on property rentals in Marrakech during festivals, guests attending events often prefer homes that offer privacy, comfort, and fast access to venues.

Investors in Hivernage should prioritize high-quality furnishings and services such as concierge assistance or guided city tours. Listings that emphasize nearby nightlife, gourmet dining, and entertainment options stand out to travelers looking for an elegant experience. With proper marketing, Hivernage properties can achieve strong occupancy rates and excellent profitability throughout the year.

Emerging Areas: Targa and Agdal

Beyond the city’s main districts, Targa and Agdal are emerging as promising choices for Airbnb investment. These residential neighborhoods are gaining popularity with expats and families who prefer a peaceful environment combined with easy access to schools, shopping centers, and leisure facilities.

In Targa, spacious homes with private gardens attract long-term guests and seasonal visitors. The area is perfect for investors who want to diversify their portfolio with properties that balance affordability and steady demand. Agdal, on the other hand, offers a mix of modern apartments and gated communities. Its proximity to the city center and entertainment hubs makes it appealing to travelers looking for a mix of comfort and convenience.

As discussed in our guide on retirement properties in Marrakech, these quieter districts are also appealing to retirees seeking rentals before committing to a property purchase. This trend supports continuous occupancy for investors offering flexible rental terms.

Frequently Asked Questions About Airbnb Investment in Marrakech

Conclusion: Choosing the Right Neighborhood

Investing in the best neighborhoods in Marrakech for Airbnb investment requires balancing guest demand, property type, and management capacity. Whether you choose the Medina for authentic stays, Gueliz for urban comfort, Palmeraie for luxury, Hivernage for upscale appeal, or emerging areas like Targa and Agdal, each district has unique advantages.

Focus on your target audience and align your listing with Marrakech’s vibrant tourism calendar to maximise returns. Partnering with experienced property managers or agencies can help ensure compliance with local regulations and streamline operations. By making informed decisions, you can position your Airbnb property as a top choice for travellers and enjoy sustainable income in one of Morocco’s most dynamic markets.

Ready to start your Airbnb journey in Marrakech? Explore our exclusive listings and consult with our team to find the perfect investment property. Contact us today to turn your vision into a successful short-term rental business.